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Polaroid SX70 Film - Colour

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The Polaroid film you've been waiting for! There have been several iterations of colour film from this company, and the latest is getting close to perfection - vivid colours, more reliable development and lower sensitivity to ambient light.

If you want to take your SX70 camera for a walk in the sunshine, make sure you're carrying a couple of packs!

NB: check your camera type and make sure you're buying the right film format (600/Spectra/i-Type/SX70) - check on Polaroid Originals if unsure!


Format: SX70
Colour: Colour
Type: Instant
ISO: 160
Exposures: 8
Pack size: 1


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film. And if you want the full details about the film, including technical information, read about Polaroid Originals over on EMULSIVE.


Polaroid changed consumer photography in the 60s by condensing all of the darkroom processes and chemicals inside the camera itself to create the first "Instant" photography. Founded in 1937 and run by Edwin Land for four decades, the company was famous for its culture of engineering-based innovation, but unfortunately like Kodak and Fuji it failed to cope with the digital revolution. Bankruptcy in 2001 was followed by the company being sold off and wrapped up. Fortunately for photographers everywhere, the last factory producing their instant film in the Netherlands was purchased by "Impossible" who had to reinvent many of the chemicals and processes but kept producing. Then in 2017 "Impossible" bought the rights to the old name and have rebranded as "Polaroid Originals" with a new line-up of films and products that will bring your instant camera to life!

For more information about the brand check out our bio of Polaroid


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your Polaroid Originals Film SX70 Colour ISO 160 today and dive back into the fun of SX70 film photography!

Customer Reviews

Based on 5 reviews
Perfect for: Great All-Rounder, Beginners, Portraits, Landscapes, Street Photography, Architecture, Creative/Abstract, Travel, Studio work
Sharing with the Film Community: Yes
Accreditation Handles: andylowphoto
Good film but doesnt have a lot of latitude

I like polaroid's but there isnt a lot of latitude in the film you really have to nail the exposure on the dial on the camera

Perfect for: Portraits, Landscapes, Architecture
Fun but hit and miss

A lot of fun but for the price it is very hit and miss. The SX70 is my wife's favourite camera, so the shooting is all well and good but, as said a lot by others, you're not guaranteed much for your money.

Perfect for: Beginners, Portraits, Landscapes, Creative/Abstract, Travel, Studio work
Polaroid rockstar six-70

I love my sx-70 and as we are limited to only a couple of choices of film , the standard sx70 , gives you that strong retro vibe on sunny days warm summer days ... it’s only 160asa. So not for use in dark places are poor light Without a tripod or being stabilised or you need a flash ..The film is very temperature particularly not to hot or cold or you will get colour shift , and getting a good even spread of chemicals across the film isn’t automic , be prepared for some unique results ...however If you are a fan of Polaroid /instant or peel apart film , you will love it ... pricey yes. But not more than normal film when you factor in the development costs ... o yes dev time is long , put away in darkness for 10 minutes after shooting To be safe ...

Oh Dear....

I have had really bad luck with PO and Impossible Project polaroid film. Out of all the packs I have shot, the majority have turned out yellow in colour all over, the chemicals have been bad and even in a lot of light they don't seem to turn out good at all!
Some get lucky, some don't. It's up to you if you want to risk spending the money on 8 shots that might possibly not turn out great at all since a lot of other people take amazing shots with their film.


This film is decent enough. Compared to the quality of PO B+W film, I find the development times and the general overall quality to be somewhat lacking.

Things to know:
1) You need light. A lot of light. If the scene is too dark then you will either be given blurry or underexposed images - PO film doesn't handle underexposure that well at all.
2) With the normal SX 70 lens, images on this film are sharper than pretty much any Instanx I've seen (I know this is at least in part due to the lenses, but I'm not convinced Instax film can actually produce such sharp results as we see here)
3) The development time is poor. It takes up to 30 days to fully develop according to PO. It's cool seeing the shots slowly get more saturated, but equally this development time is far longer than the B+W film available on the market.
4) It ain't cheap. But you get what you pay for, and I'd rather support PO than have (another) camera that I can't use
5) Exposure latitude isn't great - you can easily overexpose highlights using flash (which is quite difficult to do with the B+W stock), and there's a substantial colour shift towards green if underexposed.

Unlike the SX70 B+W film (which I always have an extra pack of in the fridge), I only buy this stock when I know I'll be using it (such as during a family shoot or something). I think if I ever switch to wanting to shoot colour instant film more often, I'd buy into the instax Wide range for the better value, development times, and prices.