Polaroid SX70 Film - Colour

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The Polaroid film you've been waiting for! There have been several iterations of colour film from this company, and the latest is getting close to perfection - vivid colours, more reliable development and lower sensitivity to ambient light.

If you want to take your SX70 camera for a walk in the sunshine, make sure you're carrying a couple of packs!

NB: check your camera type and make sure you're buying the right film format (600/Spectra/i-Type/SX70) - check on Polaroid Originals if unsure!


Format: SX70
Colour: Colour
Type: Instant
ISO: 160
Exposures: 8
Pack size: 1


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film. And if you want the full details about the film, including technical information, read about Polaroid Originals over on EMULSIVE.


Polaroid changed consumer photography in the 60s by condensing all of the darkroom processes and chemicals inside the camera itself to create the first "Instant" photography. Founded in 1937 and run by Edwin Land for four decades, the company was famous for its culture of engineering-based innovation, but unfortunately like Kodak and Fuji it failed to cope with the digital revolution. Bankruptcy in 2001 was followed by the company being sold off and wrapped up. Fortunately for photographers everywhere, the last factory producing their instant film in the Netherlands was purchased by "Impossible" who had to reinvent many of the chemicals and processes but kept producing. Then in 2017 "Impossible" bought the rights to the old name and have rebranded as "Polaroid Originals" with a new line-up of films and products that will bring your instant camera to life!

For more information about the brand check out our bio of Polaroid


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your Polaroid Originals Film SX70 Colour ISO 160 today and dive back into the fun of SX70 film photography!

The Analogue WonderLab

When you’ve shot your roll of film and are looking to get it developed and scanned, then look no further than the Analogue WonderLab!

We can process your film for you, scan it at the resolution you need, and email back the files quickly and securely.

We offer FREE tracked shipping to our lab so that you can send us your negatives with total peace of mind. And our lab team are all passionate film shooters themselves, so you know that your film will get the best possible treatment!

Head to the WonderLab page here to read more details, or add the bundled developing above (if available) when you purchase your film.

Please note that our long-term aim is to offer developing for every film that we sell, but this is a work-in-progress. For full details and FAQs please head here

We send all parcels via TRACKED service - free in the UK for orders of film over £50.

This means that when you buy your film from us you will be emailed a tracking link at dispatch, and will be able to follow your parcel’s journey all the way to safe arrival.

Please note that it is not a signed service so you won’t need to be at home to receive your film, and our letterbox-friendly boxes fit through the vast majority of European letterboxes!

You will have different shipping options and costs at checkout, depending on how quickly you need your film. Please refer to the Delivery Details page for full information

Get Inspired

Visit our Wall of Inspiration to read different film reviews and see images from our talented Analogue Wonderland community.

Take a look

Customer Reviews

Based on 8 reviews
Andy L.
Perfect for: Portraits, Landscapes, Street Photography, Architecture, Creative/Abstract, Travel, Studio work
Sharing with the Film Community: Yes
Accreditation Handles: @filmhiss
Good chemistry these days, not ideal for instant beginners

The Polaroid chemistry continues to improve in terms of colours and developing time.
Polaroid film in general doesn't have loads of latitude and I find that to more pronounced in SX-70 film. Shoot it in soft, fairly even light, or embrace the hyper-contrast look with black shadows and/or blown out highlights. Takes some practice but it's gorgeous once you master it.

Perfect for: Great All-Rounder, Beginners, Portraits, Travel
Sharing with the Film Community: Yes
Accreditation Handles: youtube.com/zupaiso
It's just magical and fun experience

You can't compare the film quality to anything else as there is simply no alternative if you own a Polaroid camera that takes SX-70 film! What I can say is that it's a real fun to take pictures on an instant camera. Hearing all of the machinery whirring inside it while producing an image, hiding a blank piece of paper somewhere dark to discover a fully developed image after a while, it's all a truly magical experience!

The film does what it's supposed to do - it allows to keep your old Polaroid in use. You just need to remember it doesn't have a lot of dynamic range so keep your scene evenly lit, otherwise you'll end up with parts of it being completely black. Can't complain about the blueish colour cast, it's part of the experience!

The scratches on the sample picture is my camera's fault, not the film!

Andrew Low
Perfect for: Great All-Rounder, Beginners, Portraits, Landscapes, Street Photography, Architecture, Creative/Abstract, Travel, Studio work
Sharing with the Film Community: Yes
Accreditation Handles: andylowphoto
Good film but doesnt have a lot of latitude

I like polaroid's but there isnt a lot of latitude in the film you really have to nail the exposure on the dial on the camera

Perfect for: Portraits, Landscapes, Architecture
Fun but hit and miss

A lot of fun but for the price it is very hit and miss. The SX70 is my wife's favourite camera, so the shooting is all well and good but, as said a lot by others, you're not guaranteed much for your money.

guy butterworth
Perfect for: Beginners, Portraits, Landscapes, Creative/Abstract, Travel, Studio work
Polaroid rockstar six-70

I love my sx-70 and as we are limited to only a couple of choices of film , the standard sx70 , gives you that strong retro vibe on sunny days warm summer days ... it’s only 160asa. So not for use in dark places are poor light Without a tripod or being stabilised or you need a flash ..The film is very temperature particularly not to hot or cold or you will get colour shift , and getting a good even spread of chemicals across the film isn’t automic , be prepared for some unique results ...however If you are a fan of Polaroid /instant or peel apart film , you will love it ... pricey yes. But not more than normal film when you factor in the development costs ... o yes dev time is long , put away in darkness for 10 minutes after shooting To be safe ...