Paul and Mary
It started in 2018...
...with the idea to make film photography as fun and accessible as possible for everyone!
Mother-and-son combo Mary and Paul teamed up to share their passion for film with the world, beginning with a little online store called 'Analogue Wonderland'
We Care About
Film photography
Stocking over 200 films from small and big suppliers around the world; and with an in-house developing lab to look after your photography
The analogue community
Award-winning customer service; and investment back into community projects across the UK to educate and inspire the next generation of shooters
How we go about our business
Recycled and recyclable packaging; eco-friendly choices of lab chemistry; and accreditation from the Real Living Wage Foundation
Meet the gang
Follow our social channels to see a lot more of team AW!
Our journey
May 2018
The website goes live
The two of us, working from Mary's garage to fulfil film orders all around the world.
Within a couple of weeks it was clear that this was going to outgrow a 'hobby' business
October 2019
Our first 'proper' warehouse
We moved to a small unit in High Wycombe and hired our first permanent staff - terrifying at the time!
September 2020
Film subscription boxes
We launched the Analogue WonderBox - alongside a YouTube channel - to help educate and inspire folks on the incredible variety of films available today
Summer 2021
A new HQ
We moved to a larger unit in Loudwater and doubled our staff, starting a little marketing team to create new projects and ideas to expand the community
November 2021
The Analogue WonderLab
We brought Marina into the team to build an in-house developing lab from scratch to provide the highest possible service for film shooters
The future...
Lots of ideas!
It's hard to sit still when the community and industry is moving so quickly, and we are very excited about some of our future plans 😅
Thank you to our amazing customers for all their support that makes it possible
Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.
Aaron Siskind