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Fujifilm Superia X-Tra Film 35mm Colour ISO 400

Our Price: £7.50 GBP



A great value 35mm film that faithfully reproduces colours and skin tones in low-light while colour-balanced for flash - this is an excellent general use emulsion. One to have on back-up at all times!



Format: 35mm
Colour: Colour
Type: Negative
ISO: 400
Exposures: 36
Pack size: 1 or 3


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film. And if you want the full details about the film, including technical information, read about Fuji Superia over on EMULSIVE.


Fuji is one of the most famous Japanese global brands - and along with Eastman Kodak - dominated the film photography market for most of the 20th century. However the dawn of digital photography put significant strain on it's operations and it has restructured itself (and part-merged with Xerox) around a more diverse set of industries such as digital press, computer systems, and photocopying services. It's focus on traditional film has waned (giving rise to the nickname "FujiNOTfilm") - discontinuing several lines which has caused understandable upset among loyal users and planning to cut several more. However their creation and innovation of the Fuji Instax system (the most popular instant photography format today) means they will remain relevant to analogue photography for many years to come.

For more information about the brand check out our bio of Fuji

Sample shots (c) Vadim Timoshkin


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your Fuji Superia Film 35mm Colour ISO 400 today and dive back into the fun of 35mm film photography!

Customer Reviews

Based on 12 reviews
Perfect for: Beginners, Travel
increasingly ambivalent about this one

When I first started shooting film, this was my go-to colour negative film: versatile with great exposure latitude and pretty consistent results. That said, there have been rumours about quality control when it comes to the emulsion and I have to say I had a couple of rolls that seemed to perform differently. A fair bit of grain too (as you'd expect from a 400-speed film like this) and prone to greeny/yellowish casts if you don't get it quite right metering at box speed.

All of this was more than tolerable when the film was ubiquitous and inexpensive (~2 years ago you could get three rolls for £12). Now the film is expensive (classic Fuji) for what it is and I'd recommend spending the same money on an alternative.

Perfect for: Beginners, Landscapes, Travel
Not a fan of the green tint

I really dislike the green tint in the final results. I used this a lot when I was first starting out with film photography as it is a bit more affordable than Kodak Portra, but I rarely use it anymore.

Perfect for: Great All-Rounder
Decent 400 Speed

Decent 400-speed colour film for all-round shooting at a decent price.
Cooler look than Kodak but warms up nicely indoors.
I find the colours to be pretty accurate and it shoots well in typical British weather.

Perfect for: Beginners, Street Photography
Not my favourite

I think at the end of the day, I just prefer the colours coming out of Kodak's films as opposed to Fuji (for the comparable ones that is). Superia has an odd pink hue to the skintones I've found and often if you expose a little under, your shadows will turn greenish. I think it's got good grain for a 400 speed film and it's not too expensive but I can't see why I'd choose it over Kodak colour plus for cheaper, Kodak Gold for a similar price with much better results or spend a few extra quid for Portra and be in another league. By all means try it out, I have seen people get good results with it and there's some appeal for the almost point and shoot look it can have.

Perfect for: Great All-Rounder, Beginners, Street Photography, Travel
The all rounder

I've always loved Fuji products back when Fuji press 800 was a film used daily. This film lives up to my expectations and is a very versatile film in all light and weather conditions. Its colour palette is gorgeous and it along with lomo 400 is one of my all around users