KIRO 400 - 35mm Film

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Brand new to our store and a really exciting product, fresh from Australia!

Kiiro or KIRO is the newest adaptation and evolution of the FilmNeverDie IRO (色 / Iro meaning colour in Japanese) series film. The reason it is called KIRO - yellow in Japanese - is because it has lovely gentle tones which will infuse your photos with a gorgeous warmth!

KIRO is an iso 400 colour negative film with 27 exposures.

This film also comes with a FREE keychain included in the box - so you can turn the canister into a keyring after developing!

The packaging is specially designed by the talented graphic designer Edmund Li aka @edmund, who is an analogue enthusiast from Malaysia



Format: 35mm
Colour: Colour
Type: Negative
ISO: 400
Exposures: 27
Pack size: 1


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film.


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your KIRO 400 today and dive back into the fun of 35mm film photography!

The Analogue WonderLab

When you’ve shot your roll of film and are looking to get it developed and scanned, then look no further than the Analogue WonderLab!

We can process your film for you, scan it at the resolution you need, and email back the files quickly and securely.

We offer FREE tracked shipping to our lab so that you can send us your negatives with total peace of mind. And our lab team are all passionate film shooters themselves, so you know that your film will get the best possible treatment!

Head to the WonderLab page here to read more details, or add the bundled developing above (if available) when you purchase your film.

Please note that our long-term aim is to offer developing for every film that we sell, but this is a work-in-progress. For full details and FAQs please head here

We send all parcels via TRACKED service - free in the UK for orders of film over £50.

This means that when you buy your film from us you will be emailed a tracking link at dispatch, and will be able to follow your parcel’s journey all the way to safe arrival.

Please note that it is not a signed service so you won’t need to be at home to receive your film, and our letterbox-friendly boxes fit through the vast majority of European letterboxes!

You will have different shipping options and costs at checkout, depending on how quickly you need your film. Please refer to the Delivery Details page for full information

Get Inspired

Visit our Wall of Inspiration to read different film reviews and see images from our talented Analogue Wonderland community.

Take a look

Customer Reviews

Based on 18 reviews
Ellis Thomas
Perfect for: Beginners, Portraits, Creative/Abstract, Travel
Sharing with the Film Community: Yes
Accreditation Handles: @ellisthooooomas (Instagram)
Warm tones

I enjoyed this film - it reminds me of Kodak Gold, although it's maybe even warmer than Gold. I'm not a massive fan of the grain structure, and the colours aren't that pleasing to my eye, but the warmth is nice. I'd say this film definitely has a time and a place, but considering it's seemingly out of stock everywhere, maybe Kodak Gold would be a simpler choice. Not to mention this film only has 27exp per roll.

Perfect for: Great All-Rounder, Beginners, Street Photography, Architecture, Creative/Abstract, Travel, Low light/Night
Sharing with the Film Community: Yes
Accreditation Handles: @shirleytea for instagram
Nice surprise

I had it a while so when I got it developed I was surprised to see it was colour because I thought I was shooting black and white 😂

Devasya Bhatia
Perfect for: Landscapes, Travel
Sharing with the Film Community: Yes
Accreditation Handles: @devasya_ on instagram
Pleasantly surprised by this film

This was my first ever roll of colour film. Results were much nicer than I expected. Good for green spaces. I didn't get any pictures in more built-up areas. Even in non-ideal conditions(indoors with poor lighting), photos came out better than I expected. Can't share those images due to privacy reasons unfortunately.

Victoria Kosasie
Perfect for: Great All-Rounder, Beginners, Portraits, Creative/Abstract, Low light/Night
Sharing with the Film Community: No
Accreditation Handles: @vkosasie

Really enjoyed this film. Was expecting it to be similar to kodak gold, but it came out less warm (in a good way). Would purchase again!

Joshua Medland
Perfect for: Landscapes, Street Photography, Creative/Abstract
Sharing with the Film Community: Yes
Accreditation Handles: Medland
Unique rustic photos

Perfect for wide angled shots, best for 28mm-50mm lens, easy to work with and each photo was a pleasure to develop, came out unique, will definitely purchase again.