KIRO 400 - 35mm Film

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Brand new to our store and a really exciting product, fresh from Australia!

Kiiro or KIRO is the newest adaptation and evolution of the FilmNeverDie IRO (色 / Iro meaning colour in Japanese) series film. The reason it is called KIRO - yellow in Japanese - is because it has lovely gentle tones which will infuse your photos with a gorgeous warmth!

KIRO is an iso 400 colour negative film with 27 exposures.

This film also comes with a FREE keychain included in the box - so you can turn the canister into a keyring after developing!

The packaging is specially designed by the talented graphic designer Edmund Li aka @edmund, who is an analogue enthusiast from Malaysia



Format: 35mm
Colour: Colour
Type: Negative
ISO: 400
Exposures: 27
Pack size: 1


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film.


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your KIRO 400 today and dive back into the fun of 35mm film photography!

The Analogue WonderLab

When you’ve shot your roll of film and are looking to get it developed and scanned, then look no further than the Analogue WonderLab!

We can process your film for you, scan it at the resolution you need, and email back the files quickly and securely.

We offer FREE tracked shipping to our lab so that you can send us your negatives with total peace of mind. And our lab team are all passionate film shooters themselves, so you know that your film will get the best possible treatment!

Head to the WonderLab page here to read more details, or add the bundled developing above when you purchase your film.

Please note that our long-term aim is to offer developing for every film that we sell, but this is a work-in-progress. For full details and FAQs please head here

How Does the Bundled Developing Work?

To make your analogue adventures even easier (and cheaper!) we’ve implemented the option to pre-pay for your processing when you buy your film. This means that you choose your developing and scanning options on this page, via the little tick-box above, and add everything to basket for an immediate 10% saving on all processing costs.

Your film will be dispatched in line with our usual shipping times (full details here) and you will also get an email with instructions on sending the film back to the WonderLab (with tracked shipping - on us!)

When you have shot the film - whether that takes you a day, month or year - you generate the free tracked postage label by following the simple instructions from the email, and pop it in the post with a note of your original order number. We’ll do the rest!

So buy the bundle and relax into the shooting process, knowing that you’ll get to see the final results from your photography, without having to reach for your wallet again.

Happy Shooting!

We send all parcels via TRACKED service - free in the UK for orders of film over £50.

This means that when you buy your film from us you will be emailed a tracking link at dispatch, and will be able to follow your parcel’s journey all the way to safe arrival.

Please note that it is not a signed service so you won’t need to be at home to receive your film, and our letterbox-friendly boxes fit through the vast majority of European letterboxes!

You will have different shipping options and costs at checkout, depending on how quickly you need your film. Please refer to the Delivery Details page for full information

Get Inspired

Visit our Wall of Inspiration to read different film reviews and see images from our talented Analogue Wonderland community.

Take a look

Customer Reviews

Based on 16 reviews
Devasya Bhatia
Perfect for: Landscapes, Travel
Sharing with the Film Community: Yes
Accreditation Handles: @devasya_ on instagram
Pleasantly surprised by this film

This was my first ever roll of colour film. Results were much nicer than I expected. Good for green spaces. I didn't get any pictures in more built-up areas. Even in non-ideal conditions(indoors with poor lighting), photos came out better than I expected. Can't share those images due to privacy reasons unfortunately.

Victoria Kosasie
Perfect for: Great All-Rounder, Beginners, Portraits, Creative/Abstract, Low light/Night
Sharing with the Film Community: No
Accreditation Handles: @vkosasie

Really enjoyed this film. Was expecting it to be similar to kodak gold, but it came out less warm (in a good way). Would purchase again!

Joshua Medland
Perfect for: Landscapes, Street Photography, Creative/Abstract
Sharing with the Film Community: Yes
Accreditation Handles: Medland
Unique rustic photos

Perfect for wide angled shots, best for 28mm-50mm lens, easy to work with and each photo was a pleasure to develop, came out unique, will definitely purchase again.

Jake Williams
Perfect for: Great All-Rounder, Landscapes, Creative/Abstract, Travel
Sharing with the Film Community: Yes
Accreditation Handles: @rolleicorder82
Still it Turns

Having used just about every colour neg film around over the years, I was excited to try out a new one. The Kiro sounded really intriguing when I was browsing recently, so I went for it. A rainy walk around a pond in a local wood, where I've been photographing since Lockdown 1.0, provided plenty of interesting material. The first signs of Autumn were appearing and the colours glowed in the Summer rain. The prints are punchy, with slightly warm colours and I feel the film did a great job of capturing what I saw and felt. The Kiro reminds me of a cross between Gold and Lomo. Although not the cheapest film, I'd definitely try it again.

Jez P
Perfect for: Great All-Rounder, Landscapes, Street Photography, Architecture, Travel
Sharing with the Film Community: Yes
Accreditation Handles: jellyscout_uk
Lovely Warm Saturated Colours

Loaded this on my final section of the Capital Ring. The weather was a mixture of sunshine and heavy showers. I was very pleased with the colour rendition giving warm saturated images. There is some obvious grain, but this is a 400 speed film so nothing unexpected. The film gave good images yet still with the analogue aesthetic. The amount of grain does seem to depend a little bit on exposure, on some of the shots the grain almost melts away.

The biggest downside is that this is only a "27" exposure film, and even then I would question the description of 27 exposures, generally with a 36 exposure I can squeeze a few extra shots if I am careful loading the film. I loaded this film in the same way and yet only got 28 shots in total out of the film. The final shot I managed to take was number 27 on the camera. This does make it a little more of an expensive option.