My Cart


KIRO 400 - 35mm Film

Sold Out



Brand new to our store and a really exciting product, fresh from Australia!

Kiiro or KIRO is the newest adaptation and evolution of the FilmNeverDie IRO (色 / Iro meaning colour in Japanese) series film. The reason it is called KIRO - yellow in Japanese - is because it has lovely gentle tones which will infuse your photos with a gorgeous warmth!

KIRO is an iso 400 colour negative film with 27 exposures.

This film also comes with a FREE keychain included in the box - so you can turn the canister into a keyring after developing!

The packaging is specially designed by the talented graphic designer Edmund Li aka @edmund, who is an analogue enthusiast from Malaysia



Format: 35mm
Colour: Colour
Type: Negative
ISO: 400
Exposures: 27
Pack size: 1


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film.


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your KIRO 400 today and dive back into the fun of 35mm film photography!

Customer Reviews

Based on 5 reviews
Perfect for: Great All-Rounder, Beginners, Landscapes, Creative/Abstract, Travel
Sharing with the Film Community: Yes
Accreditation Handles: @kinew92 on twitter.
Beautiful warm film - lives up to it's "Yellow" name!

I picked up a few rolls of this film on a whim when advertised on AW, and now I'm anxiously hoping it comes back in stock soon - it's a lovely, warm 400ASA film that gives images almost reminiscent of Retrochrome. Definitely lives up to its "yellow" name, though I leant into that and shot on a beach under warm, early evening sunlight. Certainly a film I'll be looking out for more rolls of!

Perfect for: Great All-Rounder, Beginners, Portraits, Landscapes, Street Photography
Sharing with the Film Community: Yes
Accreditation Handles: @vegetable_soup

really warm film -- loved the way it handled color, especially reds. i had fun shooting some images in central park, but am obsessed with the results of an after-party portrait session with some friends.

i'll be returning to this film when it's back in stock.

Perfect for: Landscapes, Pinhole/Long-Exposure, Architecture, Creative/Abstract
Sharing with the Film Community: Yes
Accreditation Handles: @geezermate instagram
Kiro 400 leica z2x

Lovely subtle film with pink tint and soft focus appearance good results from home processing
Maybe not great for street art because of change of colour but need to try it for landscape

Perfect for: Great All-Rounder, Beginners, Landscapes, Travel
Sharing with the Film Community: Yes
Accreditation Handles: Laurence Arnold
lovely and warm

I bought this on a whim, to try something new and shot it in one go, so i didn't really stretch the limits of its use.
It was all shot during sunset by the river and I processed it myself - the colours are without any real tweaking.
In reality, it would lose half a start for being only 27 (what is with that number?) exposure and for being ridiculously curly take the weight off after it dries and it rolls right back up again! Scanning can be tricky because of the curliness.
The colours are nice and warm, not too saturated, just "there". There were no unpleasant surprises, it captured the darknes well, along with the colours on the water and clouds. I have another roll and I want to use it in daylight, to really see how it behaves, but it seems to be a very reliable film.
The canister keyring thing is an added bonus too (maybe to distract from the curliness!)

Perfect for: Great All-Rounder, Beginners, Creative/Abstract, Travel
Sharing with the Film Community: Yes
Accreditation Handles: Jason G
Good film worth trying

Saw this and its a new film to me and to most I think.

The colour rendition is fantastic and was very please taking photo in the snow. The whites and reds are particularly good. The grain is fine for a 400iso film Apart from 1 of them I used 28mm lens which is slightly soft but the statue was taken with a 50mm lens and that is very sharp.

Will I be back for more when its available again differently!