A New Chapter for Kodak Film

For a company whose name is practically synonymous with photography, Eastman Kodak making a bigger move back into still film recently feels like rather a big deal. 

After more than a decade in which the manufacturing and distribution sides of Kodak’s still-film business were separated, Eastman Kodak has been steadily bringing film distribution back closer to home. The result? New packaging, new product names and, perhaps most importantly, a renewed investment in giving photographers more reasons to keep shooting film.

And now, there’s more to get excited about.

Meet the New Arrivals

Joining the family of Kodak KODACOLOR, EKTAPAN and EKTACOLOR PRO, Eastman Kodak’s latest releases expand the choice available to film photographers:

Kodak GOLD 200

Sample Photo (C) Eastman Kodak Company

Why you might love it: You know Gold, it's a staple in any photographer's arsenal - at 200 speed, Available in 35mm and 120 versions - it's the Swiss-army knife of films, great for any time of year, but especially Spring and Summer.

Perfect for 🎓 Beginners, ⚙️ Great All-Rounder, and 🧳 Travel.

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Kodak ULTRAMAX 400

Sample Photo (C) Eastman Kodak Company

Why you might love it: With fine grain, vivid color saturation, sharp detail, and consistent colour reproduction, ULTRAMAX 400 is back and it's ideal for capturing dynamic shots and minimising camera shake. 400 Speed and available in 35mm - ULTRAMAX is a strong choice for beginners and those wanting to 'point and shoot'.

Perfect for 🎓 Beginners, ⚙️ Great All-Rounder, and 🧳 Travel.

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Kodak EKTAR 100

Sample Photo (C) Eastman Kodak Company

Why you might love it: It's the first 'Professional-Grade' that EKC have made to grace this list. A low-speed, professional-grade daylight-balanced colour negative film with a nominal sensitivity of ISO 100/21°. EKTAR 100 is the finest grain colour negative film available today. It features ultra vivid colour, exceptional sharpness and enhanced colour saturation. Even better, EKTAR 100 is available in 35mm, 120 and 4x5 Large Format versions. 

Perfect for 🧳 Travel, 🏔️ Landscapes, and ⚙️ Great All-Rounder.

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Kodak EKTACHROME E100

Sample Photo (C) Eastman Kodak Company

Why you might love it: It's E6, it's Slide - we all love the colour reproduction and saturation that EKTACHROME offers us - even if the price-tag is always a little higher than we'd like. Its neutral tonal scale produces pleasing natural skin tones and consistent greyscale rendition as well as maintaining good shadow and highlight detail. Designed for scanning and accurate colour reproduction, you're getting a high quality slide film to fire off - just maybe take care of your shots. Available in 35mm and 120 versions - if you're looking to experiment with something different or you love E6 and how it operates, then you'll love EKTACHROME.

Perfect for 🏔️ Landscapes, 🧳 Travel, and 🎨 Creative/Abstract.

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Kodak TRI-X

Sample Photo (C) Eastman Kodak Company

Why you might love it: It's an emulsion that we're all fond of when decided on our monochromatic quests for perfection. TRI-X 320 and 400 are high-speed panchromatic black and white negative films, providing versatility and distinctive aesthetics. Designed for a broad range of shooting conditions, TRI-X delivers classic grain structure with exceptional edge sharpness and high resolving power for crisp detail. High contrast will draw the human eye quicker, making TRI-X perfect for exhibitions or display work. Between 320 and 400, TRI-X is available in 35mm , 120 Large Format & 35mm Bulk Roll versions.

Perfect for 🏛️ Architecture, 🏔️ Landscapes, and 🚦 Street Photography.

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Why This Matters for Film Photography

It's important to point out that this isn't just a case of putting new boxes on the shelf.

Kodak has been gradually expanding its directly distributed film range, from consumer favourites through to professional stocks, large-format sheet film, Super 8 Movie Film and 100-foot bulk rolls. Some familiar emulsions have even returned under new names as part of the transition - though we couldn't possibly tell you what they are(!).

What really makes this so important is that every new product, format and investment sends an encouraging message: film photography has a future worth investing in.

For casual and professional photographers alike, more choice means more opportunities to experiment. It means trying new looks or styles, loading something different into your camera, bulk-rolling your own film, stepping up to large format - or simply discovering that there is more than one way to tell the story in front of you.

And for those of us who have spent years championing analogue photography, it's particularly exciting to see the company that helped build the photographic world continuing to invest in the people that are still shooting it.

So... What Will You Shoot Next?

As a photographer, being given the option between 'consumer-grade' and 'professional-grade' is always an interesting decision in product marketing. You know what you want to shoot and the results you get from it, but this feels like Kodak are making moves to welcome the next generation into Film Photography - you know what you're getting, it's written on the box, results may differ.

Overall, it's a great sign that the market is booming - we're already seeing people move away from 'instant gratification' models of social media and digital access and moving more towards analogue environments - vinyl, cassette, physical media and as companies move away from physical media, the ones that invest in it will find more users along the way.

So, whether you're a lifelong Kodak shooter, a curious newcomer or simply someone looking for an excuse to try something different, these new additions offer exactly what film photography does best: a reason to slow down, experiment and see the world a little differently.

Because sometimes the most exciting thing about a new roll of film isn't what's written on the box (ok, maybe it is a little bit though).

It's what you're going to put on it.