Before the film was discontinued, I had nothing but praise for it. Some of my favourite and most meaningful photographs were taken on this stock. When I heard it was being discontinued, I stocked up and carefully stored the rolls in the fridge, intending to preserve them for special occasions.
Having treasured the film for so long, I recently shot the first roll from my collection. Unfortunately, I can't say I was particularly impressed. I seem to recall that, in the past, the negatives themselves were never especially flattering straight out of the scanner, but with a little editing the images came to life beautifully.
This roll, however, feels different. Admittedly, I haven't yet attempted to edit the scans, but judging by them alone, I suspect they are going to require a considerable amount of work. Given that the film has been stored consistently in the fridge and is only a few years old, I find it difficult to believe that age or storage is responsible for the results.
Ultimately, this simply isn't the film stock I remember. Whether my expectations have changed or the particular roll was an anomaly, I'd now be more inclined to reach for a Kodak colour film stock instead.

lovely, natural, neutral colours. you can see why wedding photographers love it. Personally I find it a bit too neutral, and borderline bland for my own use

Probably one of the best colour films ever made. I was lucky enough to have a few rolls in stock. Amazing film especially for events and so sad that Fuji decided to stop its production.

I had a 5 pack of this film in the fridge for a while, and finally broke it out on a recent holiday. It has a fine grain structure for a 400 speed film, and to my eye give a pretty neutral palate of colour. In my case, scanning with an Epson V600 scanner I found that I had to reduce the blue (increase the yellow) a little to get the results that I liked. If you get the change - shoot a roll! :) Cheers All - Andy T

That extra stop of light really helps is shine. I miss those Fuji greens.

I have used this film a few times. Its a lovely film, lovely muted colours so I didn't find it as vibrant as other similar films, but I feel other are better, including the Kodak Portra 400, but definitely worth having a roll or two in your stock pile.

I guess that's what happens when you shoot an expired film... Nevertheless, results came out alright. It's just lacks this certain punch, in terms for colours.

With films like that you have to be really careful... It has this expired film look. It's nice to look at, but at the same time, there are better films than this quality and price wise.

I think this roll was expired as the grain was pretty strong and the colours were pretty muted in comparison to other peoples results. But not bad!

It's the same thing as with Kodak Ultramax 400: the colours of the packaging reflect how the film renders colours. Expect vibrant greens leaning a bit towards cyan and quite a lot of purple colour cast, especially on a cloudy day. It is a great choice if you're looking for a a high quality alternative to Kodak Portra 400 but less warm. Or it rather was an alternative as it's been discontinued and these days it's a luxury good you can keep in the fridge and re-sale with profit. But it's really a better idea to just go out and take photos on it!

Was a great Portra 400 alternative, just a little bit cooler in tonal balance. Requires careful exposure if shooting at studio.

What a great film which I am sad to see discontinued. I used this film for a variety of things, predominantly nature and a little bit of portraiture. For nature I found it to be acceptable but sometimes gave the image a green tinge. The little portraiture I did however I was amazed by. The skin tones were captured perfectly! I would rate this film a great (expensive) all round film. Certain subjects will appear nicer than others, however it'll give your images a perfect film look. The images that I took with this film had an amazing sharpness and small amount of grain which was perfect for me. I have one roll left which I am storing for a special occasion as it is to date my favourite/best film I've used. I hope Fuji reproduced this film.

This film has very fine grain for a 400 speed film, and the colour reproduction is great. I think much like Portra 400 its best results come if you overexpose a stop, It's nice but I'd sooner shoot portra, I only bought this because Portra was out of stock.

Nice, sharp film. Colour a little restrained for my liking, especially the reds.

This is my new go to film for landscape work. Works great at boxed speed, but looks even sweeter a stop or two overexposed IMHO. Huge latitude, making it pretty much impossible to blow the highlights which is perfect for long exposure work. My example shots are both overexposed by 2 stops.

I hope they bring this back or AW get hold of some old stock. This stuff is similar to Portra 400 but better. It fills the same niche but I prefer how it renders colour. Fine grain, sharp colours and great skin tones. I'm down to my last 3 packs AW, please get more!!!

Great film however the normal Fuji film superia is just as good and cheaper