Fujifilm Superia Premium - 35mm Film

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The rare Premium version of the ever-popular Fujifilm Superia! Specially imported from Japan for European photographers to try, this film is one of the best all-rounders available today.

It provides rich bright colours, sharp detail, and smooth and natural skin tones in a whole variety of lighting and photographic situations. It also looks better under artificial light than its 'normal' Superia cousin - thanks to more advanced colour balance.



Format: 35mm
Colour: Colour
Type: Negative
ISO: 400
Exposures: 36
Pack size: 3 / 1


To understand more about the details above you can check out our film guide or if you want some inspiration then head over to our page on choosing your next film. And if you want the full details about the film, including technical information, read about Fuji Superia over on EMULSIVE.


Fuji is one of the most famous Japanese global brands - and along with Eastman Kodak - dominated the film photography market for most of the 20th century. However the dawn of digital photography put significant strain on it's operations and it has restructured itself (and part-merged with Xerox) around a more diverse set of industries such as digital press, computer systems, and photocopying services. It's focus on traditional film has waned (giving rise to the nickname "FujiNOTfilm") - discontinuing several lines which has caused understandable upset among loyal users and planning to cut several more. However their creation and innovation of the Fuji Instax system (the most popular instant photography format today) means they will remain relevant to analogue photography for many years to come.

For more information about the brand check out our bio of Fuji


Where we ship

When you buy your camera film from us we can ship it across the UK, Europe, USA, New Zealand, Australia and Canada (more countries planned soon!) So buy your Fuji Superia Film 35mm Colour ISO 400 today and dive back into the fun of 35mm film photography!

Sample shots (c) halfrain

The Analogue WonderLab

When you’ve shot your roll of film and are looking to get it developed and scanned, then look no further than the Analogue WonderLab!

We can process your film for you, scan it at the resolution you need, and email back the files quickly and securely.

We offer FREE tracked shipping to our lab so that you can send us your negatives with total peace of mind. And our lab team are all passionate film shooters themselves, so you know that your film will get the best possible treatment!

Head to the WonderLab page here to read more details, or add the bundled developing above when you purchase your film.

Please note that our long-term aim is to offer developing for every film that we sell, but this is a work-in-progress. For full details and FAQs please head here

How Does the Bundled Developing Work?

To make your analogue adventures even easier (and cheaper!) we’ve implemented the option to pre-pay for your processing when you buy your film. This means that you choose your developing and scanning options on this page, via the little tick-box above, and add everything to basket for an immediate 10% saving on all processing costs.

Your film will be dispatched in line with our usual shipping times (full details here) and you will also get an email with instructions on sending the film back to the WonderLab (with tracked shipping - on us!)

When you have shot the film - whether that takes you a day, month or year - you generate the free tracked postage label by following the simple instructions from the email, and pop it in the post with a note of your original order number. We’ll do the rest!

So buy the bundle and relax into the shooting process, knowing that you’ll get to see the final results from your photography, without having to reach for your wallet again.

Happy Shooting!

We send all parcels via TRACKED service - free in the UK for orders of film over £50.

This means that when you buy your film from us you will be emailed a tracking link at dispatch, and will be able to follow your parcel’s journey all the way to safe arrival.

Please note that it is not a signed service so you won’t need to be at home to receive your film, and our letterbox-friendly boxes fit through the vast majority of European letterboxes!

You will have different shipping options and costs at checkout, depending on how quickly you need your film. Please refer to the Delivery Details page for full information

Get Inspired

Visit our Wall of Inspiration to read different film reviews and see images from our talented Analogue Wonderland community.

Take a look

Customer Reviews

Based on 14 reviews
Perfect for: Great All-Rounder, Beginners, Portraits, Landscapes, Street Photography, Creative/Abstract, Travel
Sharing with the Film Community: Yes
Accreditation Handles: @kristiaanja
So far the best Fuji roll I've tried

Like any other colour Fuji stock, Superia Premium really loves greens, blues and reds, but this film rendered any colour brilliantly. I was amazed at how wonderful the colours looked when I shot this roll. After a few months disappointment of poor results with Kodak Gold and Portra, I'd love to shoot this again.

Perfect for: Portraits, Landscapes, Street Photography, Architecture, Low light/Night
Sharing with the Film Community: Yes
Really surprised at how good this is!

I originally purchased this because Analogue Wonderland was temporarily out of Portra 400. I'm not a massive fan of the colour balance of some Fujifilm; 400H seems to skew a bit too green for my tastes, and standard Superia seems like more of a Kodak Gold equivalent than a viable alternative to Portra.

This Superia Premium really took me by surprise. The colours are nicely balanced and slightly pastelly, green cast is minimal to non-existent, and it's pretty fine grained for a 400 ISO colour negative film. I'm not sure it'll replace Portra 400 as my preferred 'do everything' colour negative film, but it was a fun experiment, and I'd happily use it again.

Perfect for: Beginners
Sharing with the Film Community: Yes


Derrick Wu
Perfect for: Beginners
Sharing with the Film Community: Yes
Ptetty good

Fujifilm Superia Premium 400 135-36 is a versatile, all-round high-speed film. Its high sensitivity allows you to capture images even under insufficient light conditions. It delivers bright, rich colours, smooth natural skin tones, and sharp images in an extensive range of photographic environments. Achieve incredible results for snapshots, sporting events, daytime scenes, indoors (with flash), unpredictable weather conditions: sharp, detailed images with accurate true-to-life colours. Fluorescent light also plays to this film's strengths.

Harold Whitley
Perfect for: Great All-Rounder, Beginners, Portraits, Landscapes, Street Photography, Pinhole/Long-Exposure, Architecture, Creative/Abstract, Travel, Studio work, Low light/Night
Sharing with the Film Community: Yes
Accreditation Handles: instagram.com/prettyflyforlofi
Fantastic film thank you AW

This film has that little extra tastiness to its colour and contrast. The film, in true fuji fashion has an extra layer that gives the film most ability to render colours. It is specifically aimed towards those with Asian skin tones, hence why this film is prominently available in Japan, however, I have found that it works well anywhere. Personally I found its saturation perfect for building and architecture photography.
The only reason I give this a 4 stars instead of 5 stars is because it does tend to bring a pinker hue out in the colours of non-Asian skin tones. This isn' t that noticeable but it is present and does slightly take away from its versatility considering the price.
Despite this I would definately recommend to anyone beginner or experienced.